Although 2023 is already underway it isn't too late to start brainstorming and learning about trending marketing ideas that you can try out. A powerful marking strategy can work wonders for you and these are some of the top trending marketing trends you should consider adding to your strategic plan for this year.
Storytelling
Content marketing has been gaining popularity and it is great for educational purposes and positioning yourself as an industry or community expert. However, storytelling is a much more intimate and emotional form of content marketing and that is why it should be a part of every strategy in your arsenal.
This year focus on storytelling. You could start with the story of how you got started and promote your mission by sharing the "why" of it. Once people can relate to your stories this will create an emotional response from them.
Video Ads
In our increasingly mobile-first world, the consumption of video content is higher than ever. Popular social destinations like Facebook, Twitter, LinkedIn and Instagram prioritize video content over all other types. This just goes to show how important video ads are today and what they can do for you your audience.
eCommerce
If your website doesn't let users buy your products or services online then this is the year to do so. Giving your customers the option to browse and then buy online is no longer just a convenience but is quickly becoming the norm. This also helps greatly in helping you track the success of your marketing campaign.
Chatbots
Affordable chatbot services are available for many different types of business to install on their websites and that is why you might have seen a rise in the number of automated pop-ups with the "how can we help you?" kind of greetings and messages on visiting a website. You too can use chatbots to your benefit and advantage to great positive effects.
Influencer Marketing
Influencer marketing is the way to go in 2023. These influencers don't always have to be celebrities with millions of followers. Instead, search for local influencers in your target community with less than 10,000 followers. Their one on one engagement rate with their followers will be much higher and their posts will be more direct and niche to your potential customers.
