The number of mobile Internet users is higher today than ever and continues to grow. A vast majority of people browse the Internet and scroll through their favorite feeds on mobile devices only. A responsive and mobile optimized website might still make you miss out on a lot of traffic. To counter that, WordPress site owners should seriously consider creating a mobile app as a companion to their site.
Using the WordPress app creation services that I'm going to mention you will be limited in terms of design and functionality choices compared to a bespoke application. However, this option is much less expensive and budget-friendly one.
Based on PhoneGap by Adobe, AppPresser is a freemium development framework available as a plugin. It works for both Android and iOS applications and offers complete WordPress integration so many features like access to the backend, photo uploading, etc. can be made available in the final product.
Reactor is another solution that is from AppPresser as well. However, this is aimed at non-coders and can turn WordPress content into slick looking and feeling mobile apps. There's even a free trial but if you'll want to continue using, you'll need a monthly subscription.
MobiLoud lets you build native Android and iOS applications. The benefit? You can get your applications into Google and Apple stores more easily. Features include offline content access, the option to include ads for monetization and push notifications. Support for WordPress features like user accounts, custom post types and commenting is also included. There are monthly plans and the plugin isn't free to use. However, they do let you prebuild and view your app before you pay. For those looking for a long term investment, there are lifetime licenses available as well.
The mobile traffic isn't something that should be ignored. Website owners often make this mistake and suffer. Responsive designs and mobile apps for your site can help you move into a growing market that promises not only traffic but also sales and leads.